Apps Top Stories

Top Downloaded Apps of 2021

Jude Roberts

The most downloaded apps in 2021 may not be obvious without context. 2020 definitely had its fair share. Every industry and every sector was affected by the year’s events. App downloads were also a part of this. This trend will continue into 2021.

The COVID-19 Pandemic has had a major impact on some of the most popular apps this year. Marketing has not stopped. To continue your mobile marketing campaigns it is important to understand the top apps in the market. You need to understand what your target audience does online in order to optimize campaigns. Also, what channels work best for them.

Let’s have a look at 2021’s most downloaded apps on both the Apple App Store (and Google Play Store). Be aware that some apps aren’t as popular as others, and they are limited to iPhone users.

Top-Downloaded Apps for 2021

TikTok
TikTok is easily one of the most popular apps in 2021. The app had more than 2 billion downloads globally by April 2017. This app was originally viewed as a Gen Z-only space, but due to worldwide lockdown measures, it has been able to attract new users.

With more people stuck at home or on their phones, there are new ways for them to entertain themselves. TikTok intelligent algorithm makes video appealing to social media users. 

Facebook
Facebook is undoubtedly the most widely used app in 2021, being the world’s number one app. This was a period when people needed to stay in touch with their friends and family, and Facebook was a great tool.

Facebook remains consistently among the top ten Apps in the Apple App Store, and the Google Play Store. Statista reports that it is the most widely downloaded app publisher in the world, based upon downloads. Facebook, Instagram Messenger Messenger, WhatsApp and WhatsApp all make up the Facebook Family. Marketing and Facebook Advertising are very important activities for marketers.

Instagram
Instagram is the final member of the Facebook family. This photo and video sharing app is a hit with Gen Z and Millennials. Although this app is careful to not reveal its stats, we can assume it will remain popular due to its popularity as well as its unmoving status on the app stores.

Particularly useful for marketing purposes, Instagram is a great tool. Statista estimates that brands uploaded an average 0.7 post to Instagram every day in 2018, according to Statista. Marketers have many options to engage their audience with the app.

WhatsApp
To keep in touch, many social media apps had continued downloads through 2021.

WhatsApp may not have the same popularity in the United States as it does elsewhere, but it is the top messaging app all over the world. It allows businesses to maintain contact with customers and clients via personal messages, special deals and more. WhatsApp marketing continues its growth and offers many opportunities for marketing.

Zoom
This app was, along with a few other video conferencing applications, one of our most successful apps for the past 12 months. Zoom reported that there were more than 300 million Zoom users each day in April 2020. In January 2021, the app had 38 million downloaded.

This boom is directly tied to the COVID-19 problem. Zoom became the preferred video-conferencing platform because many users had to work remotely. Zoom allows users to have video calls with their loved ones or conduct business meetings.

Snapchat
Snapchat has been downloaded well in excess of 200 million times. Snapchat is especially popular with young people, particularly those aged 34 or under, especially in the United States.

Snapchat can be used to have fun as well as for business. Instant Create lets you create ads quickly and easily, and then share them with your target audience based on their location. Snapchat can serve as a great marketing tool.

Messenger
Facebook Messenger, which is also a big player and a popular choice in the app store, is just like WhatsApp. Messenger is much more popular than WhatsApp in the United States. Messenger is expected to reach over 2.4 Billion users in 2021.

Facebook Messenger is a great app for professional and personal communication. This app makes it easy to share photos with friends, or to share a new product or service with your followers.